GARDI, B.; DARMAWAN, D. Psychological Pricing and Perception of Value in the Formation of Long-Term Brand Equity. Journal of Science, Technology and Society (SICO), [S. l.], v. 3, n. 2, p. 45–52, 2022. Disponível em: http://ejournalsico.com/index.php/sico/article/view/72. Acesso em: 8 aug. 2026.