Gardi, B. and Darmawan, D. (2022) “Psychological Pricing and Perception of Value in the Formation of Long-Term Brand Equity”, Journal of Science, Technology and Society (SICO), 3(2), pp. 45–52. Available at: http://ejournalsico.com/index.php/sico/article/view/72 (Accessed: 8 August 2026).