The Role of Brand Image and Brand Communications on Brand Trust
Keywords:
brand image, brand communication, brand trust, consumer behaviorAbstract
The pandemic period causes an increase in public awareness to strengthen the body's immune system. One way is to regularly consume vitamin C. Vitamin C products require the trust of users. This study intends to determine the impact of brand image and brand communication on brand trust. In this research, the samples were users of the Redoxon vitamin C brand on a regular basis. The size of the sample is determined by 100 respondents. The analysis tool is multiple linear regression. From the data analysis, it is determined that brand image has a real role to play in forming brand trust. Likewise with brand communication.
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